Results of our studies

MOSCOW, November 28, 2007 Russian Public Opinion Research Center (VCIOM) presents information concerning what digital devices Russians possess.

Every third Russian family (33 %) possesses a personal computer or a laptop, in every fifth family (19%) there is a digital camera; every tenth family (9%) has an inkjet printer with the function of printing out sheets of A4 format. A digital video camera is only at the disposal of 6% of respondents' families, 2-4 % of respondents have a scanner at home; a laser printer for printing out sheets of A4 format; a multipurpose printer or a photo printer for small format pictures. At the same time, 59% of families do not own any type the digital equipment listed above.

Owners of appliances like that are primarily the youth, respondents with higher and incomplete higher education, financially secure, residents of the capitals and cities with a population of more than a million people.

If half of youth of 18-24 years of age (55%) admit, that they have a computer in their family, more, then among respondents in the age group of 60 years and more senior, only 10% do. 33% of the young and 5% of pensioners have a digital camera in the family. The share of those who family does not have any digital devices at all, decreases from 86% among respondents in the age group of "60 + " down to 37% among the youth.

The respondents' need for digital home appliances increases with the growth of their education level. The share of personal computer owners rises from 5% in the families of respondents with less than secondary education up to 51% among the respondents with higher and incomplete higher education; the same trend may be observed in case with digital cameras, where the shares in the groups with different levels of education ranges from 5% to 29%; in case with inkjet printers the difference is between 1% and 14%, etc. By the same token, the share of respondents who do not own any of the devices falls from 92% to 40%.

 Respondents with high estimation of own financial standing have more opportunities to purchase digital devices than the others. 14% of respondents with low estimation of own financial standing have a personal computer at home, 37% of respondents with an average estimation of own financial standing and 63% with high estimation of the same factor have one at home as well; a digital camera is a devices owned by 6%, 22% and 40% of respondents belonging to the same groups respectively; an inkjet printer is present at 4%, 11% and 17% of the respondents' homes respectively. 83% of families with low estimation of own financial standing, 53% of respondents with average and 30% of respondents who belong to the financially secure group do not have at home any of the devices mentioned above.

Percentage of digital home appliance owners is higher in the capitals than in other cities and, especially, than villages of the country. 54% of families living in the capitals have a personal computer, 32-41% of families from other cities of the country and only 20% have one in the rural area; 37%, 17-23% and 14% respectively have a digital camera,. The share of those who do not have any technical devices like that increases from 37% among the families living in Moscow and St. Petersburg, up to 73% in the countryside.

 The initiative all-Russia opinion poll was conducted by VCIOM on October 13-14, 2007. 1600 respondents were interviewed in 153 population areas of 46 regions of Russia. The statistical error does not exceed 3.4%.

 

What of the following do you have at home - that you personally or your family members possess? (one answer per device)

 

Total respondents

Age, years

18-24

25-34

35-44

45-59

60 and more

A personal computer and/or a laptop

33

55

47

39

26

10

An inkjet printer that can be used only to print out sheets of A4 format

9

17

12

8

10

2

A multipurpose inkjet printer with the functions of printing, making copies and scanning sheets of A4 format

3

7

6

3

2

1

A laser printer with the function of printing, it can be used only to print out sheets of A4 format

4

4

5

7

2

1

A multipurpose laser printer with the functions of printing, making copies and scanning sheets of A4 format

2

3

2

2

1

1

A scanner

4

8

7

4

3

1

A photo printer for printing out pictures of small format (10x15)

2

3

2

2

1

1

A digital camera

19

33

30

23

14

5

A digital video camera

6

8

10

8

4

3

We do not have anything at home

59

37

43

52

66

86

What of the following do you have at home - that you personally or your family members possess? (one answer per device)

 

Total respondents

Estimation of own financial standing

Very high, high

Average

Low, very low

A personal computer and/or a laptop

33

63

37

14

An inkjet printer that can be used only to print out sheets of A4 format

9

17

11

4

A multipurpose inkjet printer with the functions of printing, making copies and scanning sheets of A4 format

3

9

3

1

A laser printer with the function of printing, it can be used only to print out sheets of A4 format

4

9

4

2

A multipurpose laser printer with the functions of printing, making copies and scanning sheets of A4 format

2

7

1

0

A scanner

4

9

5

1

A photo printer for printing out pictures of small format (10x15)

2

5

2

1

A digital camera

19

40

22

6

A digital video camera

6

16

6

3

We do not have anything at home

59

30

53

83

What of the following do you have at home - that you personally or your family members possess? (one answer per device)

 

Total respondents

Type of Settlement

Moscow and St. Petersburg

More than 500 thousand residents

100-500 thousand

Less than 100 thousand

Villages

A personal computer and/or a laptop

33

54

38

41

32

20

An inkjet printer that can be used only to print out sheets of A4 format

9

17

7

13

9

6

A multipurpose inkjet printer with the functions of printing, making copies and scanning sheets of A4 format

3

7

4

3

3

1

A laser printer with the function of printing, it can be used only to print out sheets of A4 format

4

7

4

6

3

2

A multipurpose laser printer with the functions of printing, making copies and scanning sheets of A4 format

2

1

4

1

1

1

A scanner

4

2

6

4

5

4

A photo printer for printing out pictures of small format (10x15)

2

1

2

1

3

2

A digital camera

19

37

20

23

17

14

A digital video camera

6

8

7

10

6

3

We do not have anything at home

59

37

59

47

59

73

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