Results of our studies

IN BRIEF

Russians will remember 2011 for the Libyan upheaval and Fukushima tragedy as major world events and parliamentary elections as major Russian event.

MOSCOW, December 22, 2011. Russian Public Opinion Research Center (VCIOM) presents the research on the mood that Russians have in the end of 2011 and in the beginning of 2012; what events attracted their attention most, and how Russians are going to celebrate the New Year Eve.

One-third of Russians are meeting the new year and saying good-bye to the old year with optimism (34%). As usual, half of respondents report they do not feel any upturn, neither have they negative emotions, (50%). Those who are pessimistic are in the minority; the share of them has reached its minimum since 2008 (10%).

The Russians` assessments of 2011 look more positive than in the previous year: for 57% of Russians the year was good (42% in 2009). The assessments on a national scale have also improved: 2009 was positively assed only by 20% of respondents; now their number has doubled (40%).

More Russians have positive view of their future: 65% expect that 2012 will be good (49% expected the same from 2009). The forecast on Russia`s future looks similar: 54% of Russians expect next year to be positive for Russia (in the end of 2008 only 38% of Russians thought so).

The major world events cited by Russians are Libyan upheaval and the Fukushima accident in Japan (11% per each). Top five major world events also involve world crisis, eurozone crisis (8%), Arabic revolution (6%), and Russian State Duma elections (5%). Russians also will remember 2011 for the Russia`s accession to the WTO, natural disasters and upheaval in Egypt (3% for each group). The Yaroslavl plane crash and the Locomotive” team death, development of anti-missile defense system program and terrorist attacks (2% per each) were also mentioned by respondents.

According to respodnents, the main event of 2011 in the Russian politics was Russian State Duma elections (34%). The remainder point out the following events: Russia`s accession to the WTO (5%), A.Kudrin`s resignation (4%), Putin`s nomination for the Presidency (2%). The most shocking catastrophe of the past year for Russians was the death of the Locomotive team in Yaroslavl (2%). Other events were mentioned by not more than 1% of Russians.

The death of Locomotive team holds the first position among the events most mentioned by respondents; the Internet users put the Libyan upheaval on the first place. The second place is held by the sinking of the Bulgaria boat; the third place is taken by the football events; the internet users mention Eurovision Song Contest, and the resignation of Steve Jobs. Besides, the internet users report they mourn for Steve Jobs, whereas Russians in general mourn for Lyudmila Gurchenko. 

In January the attention of respondents were attracted by the Domodedovo terrorist attack; in March – Japanese tsunami; in April – terrorist attack in the Minsk subway; in May – the activity of Dmitry Medvedev; in July – the sinking of the Bulgaria boat; in September – the death of the Locomotive team; and the year ended with the State Duma elections.

The greatest scandal of the year was the resignation of Yury Luzhkov (7%). The second place is held by the parliamentary elections and meetings against the official results of elections (5% for each). Top five scandals also involve arrest of Yulia Timoshenko (3%), resignation of A.Kudrin (2%), arrest of V. Baturin (2%).

As before, most of Russians are planning to celebrate the New Year Eve at home (72%, a year ago - 76%). The share of those who are going to visit friends has increased (from 12 to 16% over three years).  Other options are less popular among Russians: going to restaurant (club or dance party) is chosen by 3%, dacha – 2%, countryside – 3%.

The average sum of money Russians spend for the New Year has increased by 12% compared with the previous year and makes up 6953 rubles (a year ago it was 6168 rubles). The most expensive item is New Year presents (2497 rub in average); food for New Year table are less expensive item (2417 rub), followed by children`s new year parties, other parties and restaurants (2040 rub). 

Most popular presents are souvenirs (31%), sweets, delicatessens and alcohol (29%), toys (25%), perfumery, cosmetics and bijouterie (23%). The number of those who would like to present money (10%), clothes and shoes, domestic appliances (7% for each), flowers (6%), mobile phone (5%), audio-, video- and dvd-discs (4%) has decreased. The least popular options are tickets to theater, or diner at a restaurant, photo, audio or video products (2% for each), computer, car, and tour package (1% per each). Remarkably, the share of those who are not going to give any presents has reached its minimum over the whole period of measurement (10% against 12-16% in other years).

The most desirable present according to Russians would be money (15% versus 10% a year ago). Respondents also would like to have perfumery, cosmetics and bijouterie (11%), souvenirs, sweets and delicatessens (9% for each), jewelry, tour package (8% for each), car, photo, audio products, video appliances  (7% for each), and mobile phone (6%). This is followed by domestic appliances (5%), clothes and shoes, flowers, tickets to concerts and theater (4% for each). Less important presents are computer, toys, audio-, video- and dvd- discs (2% for each).

The initiative Russian opinion polls were conducted December 17-18, 2011. 1600 respondents were interviewed at 138 sampling points in 46 regions of Russia. The margin of error does not exceed 3.4%.

What do you feel saying goodbye to 2011 and welcoming 2012? (close-ended question, one answer)

 

2005

2006

2007

2008

2009

2010

2011

Good mood, optimism

30

33

40

29

34

33

34

Neither  emotional upturn, nor negative emotions

52

49

44

46

49

51

50

Bad mood, pessimism  

17

16

8

20

11

12

10

Hard to tell

1

2

8

5

6

5

5

 

What kind of year was 2011 for you and your family? (close-ended question, one answer)

 

2003

2004

2005

2006

2007

2008

2009

2010

2011

Very good

6

4

6

9

7

4

4

4

4

Good in general

49

39

45

50

55

49

38

42

53

Rather hard  

37

43

39

33

30

35

45

44

35

Bad, very hard

7

13

9

6

5

9

11

7

5

Hard to tell

1

1

1

2

3

2

2

2

3

 

What kind of year was 2011 for Russia? (close-ended question, one answer)

 

2003

2004

2005

2006

2007

2008

2009

2010

2011

Very good

5

1

4

6

7

2

2

2

2

Good in general

40

26

42

47

57

37

18

23

38

Rather hard  

46

53

44

37

25

47

61

55

47

Bad, very hard

4

12

5

3

2

7

14

12

5

Hard to tell

5

8

5

7

9

7

5

8

8

 

What do you and your family expect from 2012? (close-ended question, one answer)

 

2003

2004

2005

2006

2007

2008

2009

2010

2011

The year will be rather good

27

10

12

19

21

12

14

11

11

The year will be good in general

47

45

52

51

54

37

47

51

54

The year will be rather hard  

20

34

27

21

15

39

27

24

23

The year will be very hard  

1

5

3

1

1

4

3

2

3

Hard to tell

5

6

6

8

9

9

10

12

10

 

What should Russia expect from 2012? (close-ended question, one answer)

 

2003

2004

2005

2006

2007

2008

2009

2010

2011

The year will be rather good

13

6

9

14

18

8

8

8

8

The year will be good in general

48

37

49

53

52

30

42

43

46

The year will be rather hard  

29

41

30

22

17

48

35

29

31

The year will be very hard  

1

4

3

1

1

6

3

4

3

Hard to tell

9

12

9

10

12

9

12

16

12

 

2011 was rich in political events in Russia. In your opinion, what were the three most important events in the life of the country?(open-ended question, not more than three answers)

2011

Elections

34

Russia`s accession to WTO

5

Resignation of the Minister of Finance Alexei Kudrin

4

Putin`s nomination for Presidency

2

Plane crash in Yaroslavl, death of “Locomotive” ice hockey team

2

Meeting against the results of parliamentary elections

1

Eurasian Union: Belarus, Kazakhstan, Russia

1

Anthropogenic catastrophes

1

Program of anti-missile defense system

1

Renaming militia to police

1

Situation with Prokhorov

1

Upheavals, meetings in different countries

1

Upcoming presidential election, presidential candidates 

1

Sinking of Bulgaria boat

1

Formation of All-Russia People`s  Front

1

Other

1

Hard to tell

51

 

How are you going to celebrate the New Year`s Eve? (close-ended question, one answer)

 

2003

2005

2006

2007

2008

2009

2010

2011

At home

74

73

77

76

77

75

76

72

Visiting friends

15

15

13

14

13

12

14

16

At a restaurant, club, discotheque

2

3

2

2

2

2

2

3

At dacha (my own, my friends`, my relatives`) 

1

1

1

1

2

1

2

2

Countryside, at a guest house

1

1

1

1

1

1

1

1

I am not going to celebrate the New Year`s Eve

2

2

2

2

2

4

2

2

Hard to tell

5

5

4

4

5

5

3

5

 

Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!

 

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Topics:
New Year