Results of our studies

IN BRIEF

Crimea is one of the most desired travel destinations for Russians; it is sharing the first place with other popular overseas resorts.

MOSCOW, June 3, 2015. Russian Public Opinion Research Center (VCIOM) presents the results of the annual survey devoted to the summer plans of Russians.

More and more Russians plan to stay at home during their vacations (59% in 2004 vs 40% now). They are mainly elderly Russians (53% of those aged more than 60 y.o.), respondents with elementary level of education (54%) and low income (51%).

Financial problems are the main reason why Russians refuse to travel; however, today fewer Russians complain about the lack of money than before (43%). Every seventh (15%) does not have an opportunity to take a vacation due to heavy work load. Others refuse to travel due to poor health state (13%) or family problems (7%). Certain respondents prefer staying at home rather than going somewhere (5%).

One-quarter of respondents (26%) will spend their summer at dacha (earlier – about 18-25%). More Russians want to visit something in Russia (from 4% in 2014 to 11% in 2015). Every tenth (10%) would go to the Black Sea coast in the Caucasus (Sochi, Tuapse, Anapa, etc.).

Children and grandchildren will stay at home (34%) or will go to dacha (17%. Fifteen percent of respondents will take them to a Russian city or rural area settlement; 11% will send them to the summer camp, and 10% - to the Black Sea coast. Five percent of respondents will take their children abroad; 1% will send unaccompanied children abroad.

Many Russians still dream of travelling abroad (27% would do that if they could). At the same time, Crimea is among top favourite destinations; the share of Russians who choose this place has tripled (from 8% in 2014 to 27% in 2015).  Crimea is attracted by its landscapes and architecture (25%) as well as good resorts (23%).

Twenty-three percent of Russians are interested in the Black Sea coast in the Caucasus (19% in 2014). Twelve percent prefer travelling across Russia. Eleven percent of Russians choose staying at home; 10% opt for their garden plots.

The costs of vacations have increased again; an average of 32810 rubles will be spent on trips (vs 30651 rubles in 2014). Those who can spend more money are Russians with high income (40192 rub.), residents of Moscow and St. Petersburg (39392 rub.). Most of people save up to be able to travel. Only 12% can pay the trip using the current money; the share of such respondents has decreased over a year (from 18% in 2014). Not too many Russians will take on a loan or have a side job (5% per each group).

Russians are less optimistic about the way how they will spend their vacations: 33% believe that the vacations will be better than in the previous year vs. 38% in 2014. The share of those who are pessimistic has doubled (form 5% to 11%). Four in ten respondents (44%) think that vacations will be the same as in the previous year.

The VCIOM opinion poll was conducted May 16-17, 2015; 1600 respondents were interviewed in 132 communities in 46 regions of Russia. The margin of error does not exceed 3.5%.

Where did you spend your previous summer vacation?

(closed-ended question, any number of answers, %)

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Home

61

59

56

59

58

56

59

59

53

47

48

46

Dacha, garden plot

22

22

24

22

24

22

22

22

28

25

24

28

Black sea coast in the Caucasus (Sochi, Tuapse, Anapa, etc.)

6

8

8

9

8

10

8

7

8

10

10

11

Other city or rural area in Russia

10

9

9

9

9

12

9

11

10

10

3

11

Abroad (outside the territory of the former USSR)  

2

1

3

3

3

4

4

5

7

8

7

7

Crimea

1

1

2

2

2

2

2

2

2

2

9

5

Other place within the former USSR territory (except for Baltic states)

2

3

3

2

3

3

3

1

2

3

2

2

Baltic states

1

<1

-

1

-

-

-

-

-

1

1

<1

Don`t know

1

1

2

7

3

1

1

2

2

1

1

1

Where are you going to spend the upcoming summer vacations? (close-ended question , any number of answers, %)

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Home

59

59

52

57

55

53

55

56

48

45

46

40

Dacha, garden plot

20

20

22

18

22

20

19

19

25

22

22

26

Other city or rural area in Russia

8

6

7

8

8

9

9

9

9

11

4

11

Abroad (outside the territory of the former USSR)  

5

7

9

8

7

10

10

8

10

10

9

10

Crimea

1

1

1

2

2

1

2

2

2

2

9

7

Abroad (outside the territory of the former USSR)  

2

3

3

3

5

3

5

5

8

9

6

6

Other place within the former USSR territory (except for Baltic states)

2

3

4

2

2

3

2

2

2

2

1

1

Baltic states

1

1

-

1

-

-

-

-

-

1

<1

<1

Don`t know

8

6

7

10

8

9

7

6

5

6

5

8

If you have minor children or grandchildren, where and with who will they spend their summer? 

(closed-ended question, any number of answers, % of those who have minor children and grandchildren)

 

1999

2000

2002

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Home

50

47

49

46

41

39

37

38

38

42

42

37

38

34

Dacha / garden plot

21

19

17

16

15

16

14

16

16

18

19

17

20

17

They will go to some other place in Russia together with their parents

5

5

6

9

8

8

7

10

9

8

8

9

12

15

Children summer camp

7

9

11

14

13

15

11

10

13

12

13

12

12

11

They will go to the Black Sea coast in the Caucasus with their parents

2

2

5

7

10

8

6

7

8

9

9

12

10

10

They will go abroad with their parents

1

1

2

2

3

2

3

1

3

5

5

7

6

5

They will spend their summer time with parents` relatives and friends  (without parents)

4

5

4

7

5

5

3

6

5

4

4

4

4

4

They will go hiking or go somewhere with other children

1

2

2

2

4

2

3

3

3

2

2

2

2

3

They will go with their parents to the republics of the former USSR

1

2

1

2

2

2

1

2

1

3

2

2

2

1

They will spend their summer without parents abroad (visiting relatives and friends) 

-

-

-

-

-

-

-

-

-

1

-

1

-

1

They will spend their summer without parents in CIS countries (visiting relatives and friends) 

-

-

1

2

1

2

-

1

1

1

1

-

-

-

Other

1

2

2

5

2

3

3

3

3

2

4

2

2

4

Don`t know

14

13

8

8

12

10

11

15

14

6

8

8

6

9

If you plan to stay at home during this summer, can you tell us why?

(open-ended question, one answer, % of those who will spend summer at home)

2007

2008

2009

2010

2011

2012

2013

2014

2015

Lack of money

54

60

52

57

54

49

47

49

43

I work hard; I have no vacations

10

10

9

6

11

12

12

11

15

State of health, age, illness

12

9

11

10

12

13

10

14

13

Family issues, small children

3

3

4

6

6

8

7

8

7

No desire; I prefer staying at home

6

4

6

5

5

6

7

7

5

Housekeeping

6

5

6

6

4

4

4

4

1

Other

<1

<1

2

<1

1

<1

1

2

3

Don`t know

7

9

10

10

7

8

13

6

13

Where would you like to spend your vacations, if you had enough money and choice?

(closed-ended question, not more than two answers, %)

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Abroad (beyond the territory of the former USSR)  

28

34

27

28

29

29

31

30

33

26

27

Crimea

11

13

10

12

11

10

10

6

10

8

27

Black Sea coast in the Caucasus (Sochi, Tuapse, Anapa, etc.)  

31

32

29

28

28

26

25

23

18

19

23

Other city or rural area in Russia

10

8

9

10

8

8

9

8

9

15

12

Home

14

10

24

15

17

18

17

16

16

14

11

Dacha / garden plot

6

7

10

8

7

8

7

6

9

10

9

Other place within the former USSR territory (except for Baltic states)

9

7

7

6

5

7

6

7

5

4

7

Baltic states

3

4

3

2

3

2

3

3

2

3

4

Don `t know

3

5

6

8

6

7

7

9

7

8

5

Why are you attracted by the vacations in Crimea? (open-ended question, not more than three answers, %)

 

2014

2015

Architecture, landscapes, sightseeing

27

25

Sea, resorts

31

23

Good climate

20

11

Because now it is Russian territory (it is nice to hear people speaking Russia, to use Russian rubbles)

4

5

I have never visited it before

3

4

Low prices

3

4

Memories from childhood; it is interesting to see what has changed after the incorporation

1

2

Hospitality, high-quality service

1

2

Relatives leave there

1

1

High-quality treatment

1

1

Local cuisine, drinks, fruits

1

1

Everything

2

1

It is convenient (“it is close to fly to”; I am afraid of airplanes, I travel by train”, “accessibility”, “easy access”)

1

Nothing is attractive

19

27

Other

3

3

Don`t know

20

9

What is frightening about Crimea? (open-ended question, not more than three answers, %)

 

2014

2015

Uneasy atmosphere due to Ukrainian developments  

19

10

High prices, possible increase of prices, lack of money

13

10

Not easy to reach it; far away destination

3

8

Low-level infrastructure, poor service  

2

3

No time, opportunities, poor state of health

1

1

Nothing

43

62

Other

1

3

Don`t know

21

7

If you or someone from your family is going to take a vacation, how much money are you going to spend per each member of family? (open-ended question , average, rub.)

 

2012

2013

2014

2015

Average sum

27.220

27.636

30.651

32.810

Growth rate  

 

2%

11%

7%

How will you pay for your trip?

(closed-ended question, one answer, % of those who will go somewhere for the summer vacations)

2013

2014

2015

I am saving up

53

54

54

I will pay the trip using my current revenue; I will not do anything special for that  

16

18

12

I will take on a loan for the trip

4

4

5

I will pay the trip using my extra income (bonus, side job income, etc.)

4

2

5

I will not pay my trip myself; it will travel using the help of my parents/friends/relatives

3

6

4

I will borrow from my friends and relatives

4

2

1

I will pay the trip using money by selling valuable things and  bonds

<1

<1

1

Other

2

1

3

Don`t know

15

13

15

Do you expect your upcoming summer vacations will be better/worse/same as in the previous year?

(closed-ended question, one answer, %)

 

2008

2009

2010

2011

2012

2013

2014

2015

Better

18

13

20

20

22

24

38

33

Worse

8

15

9

8

5

5

5

11

The same

54

51

55

56

60

59

43

44

Don`t know

20

20

16

16

14

12

14

12

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