To lawyers

Today VCIOM is one of the leading companies in social expertise of intellectual property items. VCIOM’s methodology is recognized by federal government agencies as a valid tool consistent with the tasks of social expertise of intellectual property items.

Research solutions

Intellectual property studies

  • Confusion of trademarks, designs, packaging
  • Well-known status of a trademark
  • Trademark distinctiveness
  • Advertising compliance testing
  • Perceptions of label information tested for passing-off
  • Goodwill impairment testing
  • Defining trademark boundaries